Personal Reflection of the Hackathon Workshop
Taking part in the Hackathon workshop was one of the most valuable experiences in the Principles of Marketing module, as it allowed me to apply the marketing theory we learnt in class in a more practical and realistic way. Instead of learning ideas in lectures, I was able to work on contemporary business challenges and think more critically about how brands can improve their market position. The main focus of the workshop was the research and presentation done on Nc'Nean, where we explored different ways to improve the brand and boost profit and sales. This became the most important part to me as it pushed me to think more strategically about how marketing decisions made can directly affect business performance. Our presentation focused on identifying ways Nc'Nean could strengthen its brand image, attract more customers and increase its sales. We specifically looked at how the brand could appeal to a younger audience, specifically (25-35), as this seemed like an important oppor...
